'Overview & Purpose (omit this section for external use): The BSC is a student-run housing organization which keeps its rates low by relying on the organized work of its members. Approximately one-third of the BSC’s membership turns over each year. A consistent member recruitment plan, adapted to changing waiting list and occupancy trends, is necessary to maintain full occupancy and insure low rates for all members. The position of Recruitment Coordinator has primary responsibility for implementing recruitment activities under the guidance of the Housing Department.
General Job Description
The primary function of the Recruitment Coordinator is to develop and carry out an annual plan for marketing the BSC to prospective members.
Specific Job Duties
1. Create and execute a plan for BSC participation in recurring marketing opportunities, including, but not limited to:
• Cal Day (Spring), UC Berkeley’s annual open house for prospective and recently admitted students
• CalSo for Transfers and Spring Admits (Summer and Fall)
• Calapalooza (Fall), UC Berkeley's annual new student fair to which all new freshmen, transfer students, and participants in the Extension Fall Program for Freshmen are invited.
• Mailings to students who have filed Statements of Intent to Register (SIR) by email or print mailing (as permitted by the UC Housing Department).
2. Insure that a recruitment table is staffed on Sproul Plaza Monday through Thursday from 12 noon to 2 pm.
• Orient, train, direct and supervise the work of two workshift tablers
• Adjust the tabling schedule to allow tablers to assist with other recruitment events.
• Maintain table, chairs, and tabling supplies at the Gender Equity Resource Center consistent with its storage requirements.
3. Organize open houses, dinner invitations, and dinner vouchers in order to provide prospective members with a direct experience of co-operative living.
4. Develop and implement targeted marketing activities for specialized goals, including but not limited to:
• Targeted advertising for specific vacancies anticipated by the Housing Department, including but not limited to house-specific fliers, Craigslist Ads, etc.
• Affirmative marketing for low-income students and students of color
• Targeted marketing to students enrolled in other Bay Area institutions of higher education, including community colleges.
• Targeted marketing for BSC theme houses in coordination with each house’s outreach coordinator.
5. Communicate online with prospective members, including but not limited to
• Insure that email addresses of prospective members are collected at all recruitment activities, and are then compiled for follow-up email communication about upcoming opportunities to learn more about the BSC.
• Work with Units to maintain current descriptions and photos of each Unit on the BSC website.
• Post announcements and information on relevant Facebook and other social media sites.
• Monitor and update descriptions of the BSC and links to the BSC website on relevant third party websites.
6. Distribute marketing collateral (brochures, cards,fliers, balloon, buttons, t-shirts) at recruitment activities and keep the Development Director informed of the adequacy of the stock for upcoming recruitment uses.
7. Collect and analyze data on the effectiveness of different recruitment activities and propose changes that reflect a data-driven approach to recruitment.
8. Update the marketing-recruitment google site to insure new information and lessons learned are communicated to your successor.
9. Other duties as assigned by the Assistant Housing Supervisor.
Relationship with Board of Directors and General BSC Membership
1. Provide reports or proposals on recruitment activities to the External Affairs Committee and attend the Committee’s meetings as requested from time to time by the Vice President of External Affairs.
2. Collaborate with Unit-level management on recruitment activities that require their input and support.
3. Collaborate with community partner organizations to leverage their capacity to assist in marketing the BSC.
4. Commit to responding to emails or formal communications within 2 business days.
Required skills/knowledge for job performance
1. Familiar with campus and student life at UC Berkeley.
2. Excellent oral and written communication skills, including some public speaking experience.
3. Ability to prioritize and adjust workplans in order to focus on activities that will have the most recruitment benefit in light of changed circumstances at any given time.
4. Experience in training and supervising others.
5. The ability to work effectively with a diverse group of prospective members with different backgrounds and concerns about living in BSC housing.
6. The ability to collaborate with a variety of internal and external stakeholders to secure the maximum recruitment benefit from the activities of others.
Preferred skills/knowledge for job performance
1. Familiar with campus and student life at other Bay Area institutions of higher education.
2. Knowledge of BSC organizational structure.
1. Must have lived in the BSC at least one semester.
2. Must be a BSC member.
3. Must commit to work on key event dates planned for the semester.
4. Must be available to table from time to time to cover for absent tablers.
Term of job: Highly prefer a commitment of at least two consecutive academic semesters
Hours per week: Average of 8 hours/week
Basic pay rate: This position fulfills the 5 hour/week workshift obligation for room and board members and provides an additional rent credit. A Recruitment Coordinator living in the apartments, as well as a summer Recruitment Coordinator, receives a rent credit or stipend for 8 hours at the workshift rate.
Hired by: Hiring Commission
Immediate Supervisor: Assistant Housing Supervisor
Terms and Conditions of Employment: BSC Personnel Code
[Board Approved: Fall 2010]